Why Do People Still Believe In Astrology?
Human beings constantly seek narratives to help weave their past, present, and future together through their goals and expectations — and that’s where astrology comes in. “[Astrology] provides [people] a very clear frame for that explanation,” Monisha Pasupathi, a developmental psychologist at the University of Utah, told The Atlantic.
Also, astrology helps create and validate the concept of self for some, and there are thousands of websites on the internet, which cater to just that through their listicles on personality traits attributable to different sun signs.