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brooke adams

Carl Churchill

BS Political Science; MBA
Chief Coffee Officer
Alpha Coffee

Carl and his wife Lori co-founded Alpha Coffee starting in their basement on Sept 11, 2010 as an online purveyor of specialty coffee, roasted fresh in small batches and mailed directly to customer’s homes. Since then Alpha has grown to over $1M in annual sales and includes a wholesale program, 2 brick and mortar stores at the mouth of Big Cottonwood Canyon and in West Jordan (with 1 under construction in downtown SLC and 2 more scheduled for 2021), a coffee truck, and an expanded online presence via and Amazon Prime. As part of their give back program, they have donated over $25k to charities and sent over 18,945 bags of donated coffee to deployed troops. Carl is a Distinguished Military Graduate from the University of Utah Army ROTC program and served 21 years in the US Army with Special Operations Command, 1st Armored Division, 3rd Infantry Division, and 9th Infantry Division including multiple combat deployments where he earned the Bronze Star.


Last Updated: 3/12/21